Competition in world marketing prosecuted each company to increase power of brand. Power of brand will have function if consumer has aware with brand. We has know, each company spent big cost for promotion activity, and this aim one of them is increase brand awareness by consumer. With promotion, consumer could know as well as reinforce towards one of brand.
If seeing the competition from each company in developed power of brand, all of them really interesting as learning process. I interest to follow about all that related with marketing strategy. I want to found what the matter that could by each company in develop their product or brand. Although promotion give contribute in successes, but must have some strategy that doing by their. Moreover the case about market leader could be winner, because of us know that condition in the market always changed or dynamic. Each marketer try to do and apply of accurate strategy to make their product as well brand be number one, and all of that needed marketing knowledge, calculation, and also courage with mutual responsibility from risk. Because of that, the data from research will be guide to determine the next step.
In this case, I reminded statement from the marketing expert that said marketing was the part from art. Changed that always happened in the market prosecuted all of sides carried out in action to develop or to stand their brand. See with general aspect, trend of market will adapt all of them to do new strategy and innovation.
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