Influence of trend market

Changed in communication equipment at this time more headed entertainment features. Many consumers that have to adapt with condition at this moment, but more over, everyone has their communication equipment that could have entertainment, and also many people that wanted high-level of mobility and flexibility. Each producer which have communication product (especially cell phone) must to fill wishes of consumers. In fact at this time we could see, each brand from cell phone has owned characteristic features from their product. Market trend has changed the competition be tighter and sure each producer must to develop their product as well their features.

I don’t know what this trend happened in each countries, but generally that happen at this time like that. Communication equipment not only as equipment that used to communicated, but also as equipment for entertainment. We can see, each brand from cell phone at this time has changed their feature to support wishes from consumer who wanted to have entertainment anywhere and whenever. Feature that we could found at now is like music player with format MP3 or MPEG4, Camera, Video, Voice Recorder, and even has available by cell phone which give high mobility function like in smart phone or Personal Digital Assistant.

Although not every people who want that function, but that matter will influential towards look method or image this person by kind product that will used. For example some want to buy a cell phone with their budget, but market trend will influence him towards decision of product that will to buy. So, whatever this people will efforts to have product which accordance with their criteria and market trend. From this example can be seen, wishes sometimes become a desire that influence from market trend, and indirectly manner that person has be ‘emotional buyer’, because buy from their emotion or desire and not cause from requirement.

Technology has help and facilitated many people to get information, communicated, of facilitated their activity. But as consumer must to objective and selective in choosing product that will be used.